1 year ago | Updated 1 year ago

Hotwind: Check Out Hot Deals At This Non-Mainstream Fashion Store If You Wind Up At 313

By Sherryl Cheong

Taobao is not the only China-based shopping haven in Singapore. While there are perks to online shopping, it is difficult to avoid disappointments when you realise that your purchases are of a low quality only after they arrive.

Hotwind opened its first store outside of China at 313@Somerset in November 2016 and it is bound to become a household brand with high-quality products at affordable prices. This streetwear brand was founded in Shanghai in 1996 and it was awarded the title of ‘Top 100 Fashion Brands’ as well as ‘Top 10 Leather Shoe Brands’ in China in 2012.

The moment you see the shop, you’ll find a pretty display showcase that exudes earthy vibes. The charming interior decor is abundant with plants as well as wood, and the pleasant setup made me excited to check out the products!

Shoes

When I asked a sales assistant for the product that best represents the company, she pointed me in the direction of the entire footwear collection. The prices of the shoes range from S$10 to S$77, and you can find a pair of shoes for every occasion in Hotwind.

Shoes for formal occasions like heels, flats and platforms are on the pricier side, but the high quality makes them worth investing in.

Dying to get your hands on adidas’ Stan Smiths but you can’t bear to imagine what it would do to your bank account? Don’t worry, Hotwind’s got your back.

Grab a similar pair for only S$29.90, a fifth of the price of the originals. They may not have the adidas logo but that adds to the minimalist design of the shoes anyway.

Guys, you don’t have to feel left out while your female counterparts are shoe shopping because Hotwind has a dang good selection of footwear for your perusal.

Get new pairs of underwear for only S$9.90! If leopard prints are too quirky for your taste, go for safer options like checkered, grid and stripes.

Selection of flip flops and cork slippers for females.

Selection of flip flops and cork slippers for males.

Here’s what I call a good deal. All flip flops are for sale at only S$10 and cork slippers are going at S$14, which are perfect alternatives to Birkenstocks.

Tired of aching blisters whenever you wear new shoes? You can get silicone blister sticker pads (S$2.90 – S$3.90) to protect your feet, which even come in adorable designs with flowers and cats!

You can also get your insoles here too. If someone spots your insoles (S$6.90), defend yourself by saying that these polka-dotted insoles were too cute to resist.

Clothes

Hotwind has lovely feminine dresses and tops that are appropriate for formal and casual wear. Most of the items that caught my eye were below S$40.

The store boasts a pretty decent selection of male clothing too. One can never go wrong with stripes and you can keep warm in these cosy knit pullovers (S$29).

If you are in search of smart-casual clothing, you’re in luck. Look dapper in these long-sleeved tops (S$29) that won’t break the bank.

Hats & Caps

I’ve always struggled to find hats in Singapore that are affordable because the prices are often above S$20. The price of the headgear here range from S$9.90 to S$16.90, depending on the design. These hats are perfect for your summer getaway and will add a flourish to your OOTD shots.

Go for an edgy or minimalist look with the black and white caps. If you’re into millennial pink, this is the perfect place to get a cap in the colour that your dreams are made of.

Bags

Hotwind offers many sleek PU leather bags for the contemporary male to use in both casual and formal settings. The bags are rather spacious so you can store many items in them, and those on sale are a steal at S$49.

For those of you who are always on the lookout for Instagram-worthy walls, there is a grid cum wooden wall in the store that can serve as a great backdrop for you to take your OOTDs while shopping.

I picked up a pair of sunglasses (S$16.90) from the rack and paired it with a grey bag, which is on sale for S$59. The look and size of the bag was perfect for shopping, school and even for work.

Accessories & Fashion Pieces

Whether it is for a day out at a beach, a music festival or to hide your disastrous eye bags, choose from Hotwind’s range of polarised sunglasses (S$16.90) and see the world through coloured lenses.

Brushes are handy for when your unruly mane gets out of control. Get these super photogenic hair brushes (S$4.90 to S$6.90) and feel kawaii when you whip them out in public to tame your mane when necessary.

Word on the street is that Singaporeans don’t think highly of Chinese brands but it is high-time for our prejudice to end for the quality of Hotwind’s products are definitely on par with many mainstream fashion brands that you are familiar with.

So if you’re down for value-for-money buys, do check out Hotwind and maybe you can finally keep your Taobao hauls in check.

Hotwind: 313@Somerset, 313 Orchard Road, #03-31 – #03-40, Singapore 238895 | Opening Hours: (Sun To Thurs) 10am – 10pm; (Fri & Sat) 10am – 11pm | Tel: +65 6509 8518 | Website

Sherryl Cheong

"My dream is to walk around the world. A smallish backpack, all essentials neatly in place. A camera. A notebook. A traveling paint set. A hat. Good shoes. A nice pleated skirt for the occasional seaside hotel afternoon dance." — Maira Kalman | @wildfxiry