You can make your kicks more than a fashion statement. You can let them speak for something. Something meaningful. adidas presents to you, the Love Unites campaign to celebrate the LGBTQ community.
For this campaign in conjunction with Pride Month, adidas will release the Pride Pack – these shoes will be available at adidas stores in Pacific Plaza and VivoCity, or you can buy them online at Adidas’ website.
The Pride Pack features beautiful remakes of the adidas Continental 80, Ozweego and Nizza, with rainbow details to celebrate love and equality. The footwear will retail for S$150, S$190 and S$110 respectively.
Here’s the Ozweego Pride Shoes (S$190) that reimagines a chunky look from the ’90s that celebrates LGBTQ pride.
Show your true colours with the vintage Continental 80 Pride (S$150).
With a rainbow stripe around the midsole, celebrate the many colours of love with the Nizza Pride (S$110).
The pride pack shoes are very well-received on the local adidas website, with the adidas Nizza being the only shoe still available on the Singapore website at the time of writing. You may still be able to get your hands on a pair at the physical stores, so hurry and grab them before they are all gone.
As part of the campaign, adidas will be supporting The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for the LGBTQ community. You can find out more about the cause on their website.
Adding to the sneaker collection and helping spread love in the world at the same time? Count me in.
Prices: S$150(Continental 80), S$190(Ozweego), S$110(Nizza)