Denim has become so popular in Japan that there’s a dedicated denim district in Okayama Prefecture’s Kurashiki City, also known as “Kojima Jeans Street.”
The first Japanese jeans, produced by Big John in Kojima started the jeans revolution in Japan. Their success was so overwhelming back in 1965 that denim started to make waves in the fashion scene. Japanese denim became known as the best quality available globally and it is no surprise international brands such as Gap started using it too.
Kojima Jeans Street is home to some of the finest locally made jeans in Japan such as Betty Smith and Japan Blue Jeans. There are various types of clothing that are made from denim in the entire street as well—ranging from jeans and jackets to hats. It is the go-to hub if you are looking for denim fabric to stock up your wardrobe.
You will be surprised to find out that not anybody can set up a store in this famed street. Only jeans makers offering premium, locally-made selvedge denim can apply. This means that the stores offer only the highest grade jeans with the best craftsmanship.
But that’s not all in this street. After an exhausting day of shopping for your denim look, you can check out the trendy espresso cafes, retro diners or a traditional Japanese restaurant. You can even try the signature Indigo ice cream present in the town—a perfect representation of colours to showcase how crazy denim is over there.
This is probably the street for you to source local brands and offers a different shopping experience as compared to the famed central shopping districts. Looking for a unique holiday experience? This street will take you on a journey about the denim culture in Japan.
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