“The last thing the world needs is another beauty brand. But that’s too bad.” Lady Gaga has thrown us yet another surprise, a full range of beauty products under Parisian Haus Laboratories.
The Oscar-winning songwriter has announced that she will be releasing her very own beauty brand, Haus Laboratories, exclusively on Amazon.
Starting from September 2019, fans can buy kits containing lip gloss, lip liner and all-over colour. Products that are cruelty-free. Starting from September, Haus Laboratories’ products will be available for purchase on Amazon. Pre-orders are also available 15 July onwards.
In a promotional video, she says “We want you to love yourselves. Our Haus, your rules.”
Although no one knows the specifics of this upcoming line, it’s clear that Lady Gaga’s Haus Laboratories is all about inclusivity, and self-acceptance. Two things that the world is in need of now.
The beauty brand draws inspiration from when Lady Gaga was merely an aspiring singer, who spent her time playing around with drugstore makeup. Hence, creating the bold and unorthodox style that made her a global superstar.
Lady Gaga previously launched a perfume called Lady Gaga Fame back in 2012 as well.
This is the first major cosmetics brand being released by the online retail giant, Amazon. The reason for this partnership with Amazon is simple: free-reign. According to the singer, other online retail companies weren’t 100% on board with what she stood for.
To all the Little Monsters out there, looks like you’re gonna have more stuff to add to your collection.