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Introducing Rooki Beauty: This Singaporean Skincare Brand Gives You The Same Benefits As Eating Superfoods

These are the three questions I ask myself before I think about splurging on my skin.

One, how long is this routine going to take? Two, how much money is this going to cost me? Three, if I have to change my diet to get clear skin, um, no, not happening because chicken nuggets.

If you’re looking for an effortless and idiotproof skincare routine, then new beauty brand Rooki Beauty is probably something you should look into.

This Singaporean brand aims to change the way of beauty with its innovative food-based products for your facial needs.

In their pursuit to finesse the line, Rooki Beauty was inspired by Japanese culture and their ability to balance old and new, as well as the Japanese appreciation for natural ingredients. Hence, all their products are made in Japan to the highest standards.

Think acai bowl or smoothie in a tube, Rooki uses a combination of superfoods and active ingredients to conjure up a concoction that restores your skin’s matrix and repairs its cellular damage.

Certain synthetic ingredients (like parabens and harsh sulfates) can be harmful to your skin, however, Rooki believes that with a good balance of superfoods and specific clinically-proven active ingredients like hyaluronic acid and Vitamin C, that your skin will reap the benefits of both.

Here at HYPEANDSTUFF, I received the Freshmen Year Superfood Starter Pack (S$180) to try out for myself.

This pack consists of the Green Pulp Paste Masque (S$64), the Superfood Saviour Creme (S$79) and the Honey Matcha Cleansing Drops (S$59).

Impressed by this clean aesthetic packaging? I sure was. I’m a sucker for minimalism and this trio will definitely look good on any bathroom shelf.

Green Pulp Paste Masque

The green pulp paste masque is designed to hydrate, brighten and preserve one’s skin youthfulness – something I desperately need especially after all the late nights.

The viscosity of this product is a cross between gel and water—think old school pots of gel we used back in primary school. It’s made with carrots, matcha, tomatoes, kale and soybeans.

I kept mistaking the product for a normal cleanser (it’s not), so the first two times I tried it, I put the product on wet skin and tried to lather it—note to self, have the box close by so you can re-read the instructions if you forget.

You basically wash your face, pat it dry first then apply just a sufficient amount. You’ll feel a slight tingle and the clear product will turn white as you rub it gently into your skin and leave it on as a mask.

The ingredients in the mask, like tomatoes and carrots, help reduce the effect of UV damage and exposure. The presence of matcha is known to soothe the skin and reduce redness, whilst soybeans, an essential fatty acid, help to reduce visible signs of ageing. Finally, kale provides your skin with the rich vitamins that your skin might be lacking.

All in all, the ingredients are geared to administer a wholesome treatment, leaving your face feeling brand new.

I left the product on for five minutes or so and then rinsed it off. After using it over the weekend, my skin actually appears brighter and there’s even a slight glow. Sceptical me was surprised indeed.

Superfood Saviour Creme

I used the Superfood Saviour Cream after the mask. It’s a lot thicker and you don’t really need a whole lot for your face.

Use a clean makeup brush and apply the product all over your face and neck. Rub it into your skin with clean fingers; your dry skin will definitely thank you!

Throw your fear of thicker moisturisers out the window, especially if you work in air-conditioned locations for long periods of time.

Superfood Saviour Cream solves the debate between going bare-faced to work with just moisturiser or leaving your skin feeling thirsty throughout the day by doubling up as a moisturiser and a primer!

Plus, it’s formulated to last all day and all night so no more worrying about your skin! It also blends easily, leaving your skin thanking you for that extra boost of hydration!

The presence of lingonberries that help with cell regeneration also helps build your skin back to its bouncy self in no time.

Honey Matcha Cleansing Drops

The Honey Matcha Cleansing Drops is the last product from the trio that I tested.

Spread a generous amount of the cleansing drops over your face and neck, gently massage it into wet skin. Rinse it off with lukewarm water.

This gel is gentle on the skin, helps brighten and soothe redness, and simultaneously lifts the gross dirt from your pores leaving you with a more even skin tone over prolonged use.

Both honey and matcha are known for their anti-bacterial and anti-inflammatory properties. Hence, it’s a perfect combination for those looking to reduce redness and blemishes on their skin.

I let a colleague who has oily skin type with acne try out the Honey Matcha Cleansing Drops to see its cleansing effects.

Her face looks slightly more even, and less oily upon using the product over the weekend.

However, knowing that Rooki’s skincare line makes full use of superfood and organic ingredients is such a relief. No more buying multiple products to cater to your skin’s different needs, or worrying that you’ll break out if you have sensitive skin or allergies.

Although it’s a hefty sum to be dropping on skincare, with results that are reflected almost immediately, these products are definitely worth the investment. Plus, it’s cruelty-free too. #supportlocalandsavetheanimals

Rooki Beauty is also offering free worldwide shipping with no minimum expenditure needed.

Start feeding your skin without giving up your chicken nuggets. It’s a win-win.

Rooki Beauty | Website | Instagram | Facebook

*This post was brought to you in partnership with Rooki Beauty


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Alfieyah Abdullah

I cried during the Lion King trailer.

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