Sick of seeing the typical designs for T-shirts celebrating National Day? You’re not the only one. Uniqlo has collaborated with Singapore-based hand lettering artist, Ewe Jin Tee, to deliver 10 local neighbourhood designs in a unique Singaporean campaign called #UTWEARYOURHOOD.
To celebrate 10 years of being in Singapore, this Uniqlo local range represents iconic aspects that different Singapore neighbourhoods are known for.
Portraying the famous Bak Chor Mee from Bedok block 85, this design forms the word “Bedok” with noodle strands. Most Singaporeans would know about Bedok 85’s minced meat noodles and this design is delightfully apt.
My favourite has to be Yishun’s design, inspired by the strange controversies that seem to only happen in Yishun. Squirmy lines, dramatic connotations and even a little knife showcase the idiosyncrasies of Yishun town.
Credit- UniqloThe best part of it all, you get to customise the size and placement of each sticker design. For those who are not from the neighbourhoods offered, don’t worry. The UTme! Service offered by Uniqlo allows you to print your own designs on your cotton t-shirt. You can paint, insert your own texts or even place photos on your shirt with their in-store tablet.
Do note that this service is only offered at the Orchard Central Global Flagship store only.
Instead of wearing a t-shirt to showcase your patriotism during National Day only, you can now don them on any time. Support your own neighbourhood and who knows, maybe the kopitiam auntie will give you a discount sia.
Price: S$29.90 for Adults, S$24.90 for Kids
Opening Hours: 10.30am – 10pm Daily, hours might differ on Public Holidays
Only Available at Orchard Central Global Flagship Store